Red Wing Shoe Company

Red Wing Content Hub Privacy Policy

This Red Wing Content Hub Privacy Policy (this or the Privacy Policy”) explains our practices, defines our users’ (“you” or “your”) privacy options and describes how your information is collected and used by the Red Wing Content Hub website (“we,” us,” our,” or “Red Wing”).   

By using the Red Wing Content Hub or any of our services, features, tools, or resources you agree to the terms of this Privacy Policy and our Terms of Use.

We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the Site to review any changes in our practices.

This Privacy Policy, along with our Terms of Use, governs your use of the Red Wing Content Hub website at (“Site”) and any other links through social media platforms such as Facebook, Twitter or Instagram.

Our Site may contain links to other websites. These websites may have privacy policies different than our Privacy Policy. The Site may also contain certain social media icons or widgets. Although you can view the material we have linked to, you may have to create an individual account or register to use these third party social media sites to use interactive features. Any interaction on social media websites is governed by the terms of use and privacy policy of the particular platform.

What Information is Collected?

We may collect personal information from you on our Site or through any other digital or personal communication with you. Information collected by us is voluntarily provided by you and may include information such as your name, email address, city and state of residence, occupation, and job title. Our Site may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Additionally, we may collect information regarding the websites you visit and other information, as described in this Privacy Policy.

The information we may collect includes, but may not be limited to:

  • Basic information about you, such as your first name, last initial, email address, city and state of residence, the industry in which you work and your job title, in order to post photos of your Red Wing work boots to the Red Wing Content Hub;
  • Information regarding your browser and other technical specifications required to use our Site;
  • Computer data or files, often called “cookies,” which may be sent by your web browser and stored on an individual computer to allow our server to “recognize” you through the navigation of the Site and for us to credit your account for various online transactions;
  • Computer data files, often called “web beacons” that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites; and
  • Your IP address to measure our website traffic and to help provide a more personalized experience.

Children Under the Age of 13

Our Site and System are not designed for children and we do not knowingly collect information from any person we know is under the age of 13.

How is User Information Used and Shared?  

We collect information about you in order to provide you with services and products. We also collect information that is necessary for our Site to work properly. We use personal information about our users for a variety of purposes related to our business, including but not limited to:  

  • Allowing you to receive information from us regarding Red Wing products or services;
  • Tracking information about your visits to our Site to allow us to provide better service;
  • Using certain online preferences in the aggregate across all users to evaluate our Site and develop additional products and services to offer;
  • Sending or initiating direct marketing programs, such as newsletters or information about new products or services we are offering;
  • Contacting you regarding an inquiry on our Site that you have initiated;
  • Using content from social media platforms where you discuss our products or use a hashtag related to our products;
  • Providing information about your usage or preferences to our third-party vendors and providers; and
  • Other purposes necessary to carry out our obligations under this Privacy Policy or our Terms of Use.

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than as described in this Privacy Policy.

We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our System, development of online products and services, customer service, new product development, or other contracted promotional opportunities provided to our users. We will not share your information with third parties to directly market their products to you. We may share this information with any subsidiaries, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners. We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims or as otherwise required by law.

Posted Content

The Red Wing Content Hub allows you to post content, including photos and accompanying comments (“Content“). By posting Content, you, as the legal owner of, or having the right to permit the use of your Content, irrevocably grant to Red Wing, the full, royalty-free, worldwide, and perpetual rights and license to take and use Content in advertising, trade, or for any purpose under the terms described in these Terms or our Privacy Policy. By granting this license, you consent to our use of your Content in any printed or electronic medium, including without limitation, in advertisements, promotions, catalogs, our website, Instagram account, Facebook page, or any other print or digital medium without any additional compensation or obtaining additional permission from you.

You waive any right that you may have to inspect or approve the finished product or products based on the Content, or the advertising copy or other published material or medium using the Content. You release, discharge, and agree to save harmless and defend Red Wing and all persons acting under our permission or authority, from any liability by virtue of (i) any blurring, distortion, alteration, optical illusion, or use in composite form, whether intentional or otherwise, that may occur or be produced in the using of the Content or in any subsequent use, (ii) the publication of the Content in any digital, print or any other medium or any use as described in these Terms or our Privacy Policy; and (iii) any other terms of these Terms or our Privacy Policy. You warrant that you are a legally competent adult and have every right to contract in your own name in the above regard. You have read the above authorization, release, and agreement and fully understand its contents.

Behavioral Advertising

We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Red Wing product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on your past visits to the Site or another site affiliated with Red Wing products or services. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide on the website. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

How is User Information Protected?

We maintain administrative, physical, and technical safeguards for all user information collected in our System.

How Can Users Limit Information Collected?  

By providing information to us or browsing our Site, you are consenting to our use of your data as outlined in this Privacy Policy.  

While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:  

  • You may have your contact information removed from our marketing lists that are used to inform users of new or relevant products, services, and special offer by emailing us at;
  • You may limit the collection of “cookies” from your Site usage through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
  • You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.

Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us at

Contacting Us

For additional information pertaining to our Privacy Policy, please contact:  

Red Wing Shoe Company

Attn: Red Wing Shoes

314 Main Street

Red Wing, MN 55066